Living in South Florida is so much fun. If you want to see me smile, take me to the beach.
Informal portrait of Ryder’s CEO, Robert Sanchez
Trendsetting, is what all products want to do. The more there product is out there, the better. Social media is a way to promote your product. It’s almost a necessity. Bring your product to Terry, he’ll show you some new tricks.
Celebrity, Sugar Ray giving a motivational speech to a group of executives in Miami.
Photographing Ryder’s fleet of trucks. This image is a composite of all the trucks photographed individually then put together in Photoshop. I used a Hasselblad 50mp multi-shot camera in a studio in Georgia (where Walking Dead is filmed). I wrapped the whole studio in white plastic including the ceiling, this made retouching easier. I photographed each truck in 3 angles, like the single shot on this page.
Ryder on location photo’s. Photo’s taken over the years working with Ryder, since 1984. Trucks in action, in the studio and Ryder people.
Photographing food is a real team effort. Food stylist are very important part of the process, stylist work with the photographer to achieve the look the client wants. Everyone loves food, so that makes it easy. Because if it looks yummy to us, you know it’s going to be fantastic.
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